10 Best & Affordable App Store Optimization (ASO) Tools

Written by Neon



ASO – App Store Optimization intelligence tools grabs and captures data for specific keywords and apps about their performance and current status depending on the market, type, and stores such as iOS or Android. It provides data such as analysis, keywords, performance, descriptions, title, etc. to the application developers so they can process and implement where necessary to develop and publish an app.

In both Google Play Store and Apple App Store has a score with almost 65% of apps downloads occurs with the search result worldwide. So, it is important to predict and focus on the search result trends and follow those leads. One thing about ASO is clearly defined that “ASO is Never Controllable.” About the market intelligence, one has to make good use of app intelligence tools in order to move towards the goal.

Some describe ASO as “App SEO,” or “App Store SEO” and technically they aren’t wrong. However, these two terms ASO and SEO should walk together in order to have the ultimate success with mobile apps. As the algorithms of the Apple App Store are continuously evolving as well as there are a number of differences between the Apple App Store and Google Play Store algorithm in terms of ranking an app, it tremendously important to analyze and get an expert tool to get started and progressing. Very much fortunately there are a good amount of handy ASO tools that are able to take you to a destination.


AppAnnie – Analytics and Market Data for Mobile Platform


                AppAnnie has 12 offices worldwide and it supports all stores. It gives you a very powerful insight into your competitors and market. It enables you to grab almost every related data that you may need for your app with a smart interface. It allows you to see the number of installs of your app, analytics data is one of the powerful features of the tool. It also helps you with your SEO strategy. Though it’s a bit costly tool it serves its prime purpose.

Pricing: App Annie is not like one size fits all. It has different pricing models for different choices and needs. One has to contact them to know about the details and exact pricing. It has a free option but most of the important metrics are locked with the free option.  They have some recourses video about how you can make the most of it with the free version.

AppCodes – App Store Optimization Tool


                 App Codes is a popular ASO tool that effectively performs the App Store Optimization, Tracks the targeted competitors, checks out for popular keywords searched, and dispenses the promo codes very effectively. It monitors the competitors, performs good keyword research, and tracks the detailed ranking of both current and historical data. They are operating from Poland and their support works on the business hours.

Pricing: Starts with $14.95 per month

AppFollow – Tools & Resources to Boost App Growth and Increase Retention


AppFollow supports 5 stores only. Google Play, App Store, Amazon, Mac App Store, and Microsoft. It’s a great tool for monitoring the app stores. It’s an insightful tool that helps to understand the app users’ experiences and it has the feature that enhances the interactions with customers. Optimizing the store and simply managing reviews are some of the prominent features of this tool. Their customer support team is also worth mentioning.

Pricing: App Follow has a free version but as usual it doesn’t come with all features. However, they have 3 different pricing models.

                Advanced- $139 per Month

                Pro- $499 Per month

                Enterprise- Custom pricing and set upon discussion based on needs and features.

They also have another 3 premium features for app store data but that comes with only a particular feature.

                ASO Audit – $169 per Platform

                Reviews Audit – $199 per Platform

                Automation Bundle – $1199 per Month

AppRadar – ASO Tool for Analyze and Optimize Apps


                AppRadar is mainly focused on the tracking of apps in both the play store and app store. It aims at apps user acquisition and enables one to combine tools for app store marketing. It also makes ASO hassle-free and simple. One can track the keywords, ranking, and competitors with the simple easy to use dashboard. Once it’s being connected to your app, it enhances its features and makes things pretty much easier.

Pricing: App Radar offers a free version with limited features and a small window to explore. However, it has 3 plans for users.

                Starter – $39 per Month

                Advance – $69 per Month

                Expert – $129 per month

SensorTower – Marketing Intelligence for Mobile App Stores


                SensorTower is undoubtedly a leading solution for app developers, mobile marketers, and analysts who need superior powerful competitive insights for the mobile economy and starving for increasing the download via app store optimization. It provides enterprise-grade performance metrics and market intelligence with trend insights. SensorTower has 5 different plans for users and they were named with features like App Teardown, Usage Intelligence, Ad Intelligence, store Intelligence, and App Intelligence.

Pricing: Sensor Tower has 5 different pricing modules for their 5 different packages and they are needed to be contacted with them forget to know it. It usually starts with monthly $79 but it is recommended to make a contract first.

                                App Intelligence → Contact Required

                                Store Intelligence → Contact Required

                                Ad Intelligence → Contact Required

                                Usage Intelligence → Contact Required

                                App Teardown → Contact Required

Apptentive – Actionable Customers Feedback for Mobile at Scale


                AppTentive is focused on mobile customer feedback. The review and rating improvement is the key feature of this intelligence tool. It engages customer segments intelligently and identifies the opportunity to discover the potential customer base and mobilize them to take action through lead magnets or prompt actions. Mainly it’s designed to enable you to foresee how does it look from the viewpoint of a customer.

Pricing: App Tentive is more willing to discuss and then set a price for the usage. But it’s generalized that an app that has over a million active users has a package of around $150 to start per month.

AppTweak – Data Science-Driven ASO Tool


AppTweak is a Data Science driven ASO tool that provides the most accurate data for app developers and mobile marketers. ASO for games is an added advantage of this tool. It launched in 2014 and up until now, it’s proving its qualitative characters. It has awarded as “Best ASO Tool” by the App Growth Award Community. It shows great keywords and more than enough metrics with a simple easy to use dashboard that makes ASO even more simple.

Pricing: App Tweak has 4 plans depending on the demand and usage.

Starter – $58 per Month

Pro – $166 Per Month

Guru – $249 per Month

Power – $499 per month

It also has 2 Add-Ons that are recommended for the passionate app developer and mobile marketer to make the most with their precious mobile app or games in both App Store or Play Store.

Market Intelligence and App Intelligence – Starting at $249 per Month

App Tweak’s API – Starting at $49 per Month

Meatti – App Download and Revenue Boosting Tool with Artificial Intelligence


                Meatti is a Data Science driven ASO intelligence tool that tracks and provides the top 100 competitor apps and compares them with yours for free. It also shows what you can improve and what your competitors are doing right. It informs you about how you should localize your keywords for your targeted countries. It works with Artificial Intelligence that makes it way beyond compared to other tools.

Pricing: Meatti has only one pricing that can be subscribed to both monthly annually. As we all know it’s a bit savvy if it’s billed annually. All features enabled the Price is $29 per month per app and $19 per month per app if billed annually. It also provides you a free 7 days trial with all features including.

MobileAction – App Intelligence and ASO Tool


MobileAction is an effective tool for app marketers for competitor analysis, keyword ranking, and App store optimization. It helps you to discover the latest trends, boost app download, discover competitors’ data, and with many of its metrics, you can make decisions. It has 5 different solutions based on the market and needs from enterprises, app developers, and mobile marketers.

          App Intelligence

          Store Intelligence

          Market Intelligence

          ASO Intelligence

          SDK Intelligence

Pricing: Mobile Action has 3 plans for Startups and 5 above-mentioned solutions for enterprises. The Enterprise solutions will have to contact first to have a price and the startup plans are as follows.

          Startup – $49 per Month

          Growth – $299 per Month

          Business – $599 per Month

TheTool – Mobile ASO tool Based on Performance


                TheTool is an All-in-One ASO platform that gives you Full App Store Optimization audit, insight and tips, sharp data, keyword research, data integration, and many more. It helps you to improve the organic ranking of your app both from the Apple App Store and Google Play Store. The UX of this tool is nice and user-friendly and it’s also helpful for games too.

Pricing: The Tool has 14 days of free trial with all features included and there are 3 premium plans for beginners, app marketing experts, and publishers and agencies.

                                 Startup – €29 per Month + VAT

                                Growth – €69 per Month + VAT

                                Ninja – €199 per Month + VAT

Some Honorable Mentions of Powerful ASO (App SEO) Tools:


While many ASO tools have plenty of similarities, there are some tools that are still ruling and constantly improving in figuring out what will be the best for you. These are also used by thousands of businesses and individuals yet there are some dissimilarities too. We are mentioning 5 tools that can also make a difference.

               App Rank Corner

                Search Man

                ASO Desk

                Keyword Tool

                Air Now Data (Former PrioriData)

One important piece of advice is to be sure to do your own research and analysis. Of course, you may need some experts’ assistance or guideline. In that case, feel free to contact Cerebral Equation. We are here, we are for you.

One thing does Remember is that ASO is not the replacement of SEO. It is a vital tool and process for your app to become successful in mobile application development. These tools will help you to reach that by gathering and informing various important aspects of the App Store and your competitors as well.

We hope this list of ASO intelligence tools is helpful for you as it’s really helpful for us. This list will be continuously updating with the latest and trending information regarding ASO and we will find more exciting and innovative tools.




Cerebral Equation is always looking for the betterment in services providing and the glimpse of fancy technology with reality driven by data. If you think our full-length digital service can help you in Mobile App Development or App Store Optimization (ASO), we are here, we are eagerly waiting to hear from you.


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